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trenDNA - epub version


Product Description

Published 2009, ISBN 978-1-912670-07-9

Paperback (143 pages)

Understanding populations better than they understand themselves.

  • ABSOLUTES Functions, Perfection and 'Where to Play'
  • INEVITABLES Demographics, Spend Cycles and S-curves
  • INHERENTS Thinking Models, and Generational Archetypes
  • PROBABLES Behavioural Trends

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