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Innovation Capability Maturity Model (ICMM) An Introduction [eBook]

£16.00
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Product Description

Innovation Maturity Model Based on an analysis of over 3.5 million innovation attempts across every sector of human activity, the likelihood of successfully turning a novel idea into sustainable shareholder value is currently slightly worse than the odds of winning at roulette. Close to 98% of all innovation attempts end in failure. ‘Innovation’ is perceived by business leaders as simultaneously high risk and an essential part of life in a globalised economy. Those attempts fail because organisations:

  • Ask the wrong questions
  • Deliver the wrong solutions
  • Mis-handle the communication with customers & stakeholders
  • Try to fit new things into their current silos and processes
  • Give up too soon

The key to improving your ability to innovate depends on first understanding the Innovation Capability Maturity of your organisation. The book demonstrates the five fundamentally different levels of capability, allows organisations to calibrate themselves against the different levels, and explores some of the steps required to take organisations on the journey from where they are to where they need to be.

 

ePub version which is compatible with iBooks on iPhones, iPads & iPod Touch, as well as the full Mac range.  Download of software required from Apple.

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